Real estate businesses need to take advantage of SEO to become more competitive and find new leads and clients. By optimizing your online presence, you can get more website visits and relevance in search engine results pages (SERPs). Learn here how to elevate your website’s visibility with helpful SEO tips for real estate.
Establish Your Goals and Strategy.
Before you get started with optimizing your real estate website for search engine optimization (SEO), it’s important to know what your goals and strategies are. What type of content do you want to produce? Are there specific areas of real estate that you want to focus on? When creating a successful SEO campaign, it’s important to have a goal in mind so you can tailor your SEO efforts toward achieving those goals. Set realistic targets and create an SEO plan that will help achieve them.
Research and Implement Keywords, Metatags and Descriptions.
As part of your SEO strategy, research and use keywords, metatags and descriptions to help increase visibility in search engines. Try using a keyword-research tool to help identify the most commonly used words or terms when people search for products and services related to real estate. This will help you identify popular keywords that are relevant for your business and can be used in your titles, descriptions and content. Additionally, use meta tags and descriptions throughout the website to provide additional information that can encourage organic traffic to the website.
Optimize On-Page Content.
Optimizing on-page content is another important step in creating an effective SEO campaign. Craft compelling, keyword-rich content that plays to your reader’s interests and provokes them to take action. Create high quality, multi-media content such as images, videos, and graphics that provide value and can be easily shared across social media channels. Incorporating keywords within these pieces of content will help the search engine crawlers understand what the page or post is about. Furthermore, use relevant keywords throughout your content so search engine algorithms can identify what your pages are about, helping you appear higher in SERPs.
Research Ranking Factors and Monitor Progress.
SEO success does not come to fruition overnight, and it’s important to continually track your progress. Research the ranking factors used by search engines and focus on optimizing pages for those keywords and phrases. Monitor analytics from their SERP results and social media platforms to identify which strategies are successful and determine potential areas of improvement. Regularly measure website traffic, organic searches and keyword rankings to ensure SEO tactics are effective.
Utilize Local Directories, Reviews & Citations for Local Projects.
Local directories and reviews are especially important to consider when implementing effective real estate SEO. Reviews have a direct impact on customer trust – create profiles with popular review sites such as Yelp, Google My Business, TripAdvisor and Facebook to showcase how satisfied customers have been with engagement and experience. Additionally, submitting your details to local directory listings for conventions & associations can help boost the location of your business in local search results pages.
